Rising awareness about harmful effects of chemical based products and increasing government support to promote Ayurveda, Homoeopathy etc will fuel market growth, according to Ken Research.
The report covers recent trends and developments in India alternative and herbal products market. Market positioning of major players in the industry has been discussed with detailed company profiles. The report also includes SWOT analysis and Porters five forces model. The future outlook and projections for India alternative medicines and herbal products has been covered in the publication. The report also serves as a benchmark for every new player which is seeking to enter into alternative medicines and herbal products market and what should be the focus and USP for that new player, according to Research Analyst, Ken Research.
Government is expected to increase its AYUSH budget to INR 25.5 billion by FY’2021, which will boost the size of the industry. To support various AYUSH institutions across the country, a total of INR 266 crore has been given while INR 447 crore is allocated for research and development.